
Market Briefing: Insights into TABS Recruitment Markets for International Students
As TABS member schools prepare for the upcoming International Fairs in Seoul, Tokyo, Ho Chi Minh, Hong Kong City and Bangkok, we know that successful recruitment in these markets requires more than simply showing up. It calls for a thoughtful understanding of each city, the families you will meet, and the strategies that help schools build meaningful connections in these communities.
To help members prepare, TABS has partnered with StudyTravel Network for an International Market Briefing. Drawing on their annual global agency survey and recently compiled 2025 data for Japan and Korea, StudyTravel will share actionable insights into recruitment methods, student mobility trends, broader market shifts, and more. Schools will also benefit from the on-the-ground perspectives sourced through StudyTravel’s agency partners in Japan, Thailand, Korea, Vietnam, and Hong Kong.
This briefing will provide valuable context to help schools approach our International Fairs with greater confidence, clarity, and cultural awareness across these five dynamic cities.