China Market Briefing
Learn about the current landscape of student recruitment in the ever-changing China world.
The fee for this event is included in your TABS Member Dues
Albert AnDirector, ICEF, China
Albert started the ICEF China office in 1999 and has since been closely working with various education factors in the Greater China region. He worked as the China Representative of the British Tourist Authority before joining ICEF. Being part of the operation team of every ICEF event in China, Albert An has helped many education agents and providers find their ideal business partners. Albert An loves to work in the education field and is a strong believer that education is the key to a better world.
Ian CannDirector, ICEF, USA
Ian has been involved in international student recruitment for almost 15 years, with more than 10 years at ICEF – the global market leader in business-to-business events and services for the international education sector. He has served hundreds of American education institutions, maximising their international student recruitment via ICEF’s global agent events and other services, and building comprehensive internationalisation programs with Agents as a key ingredient. Ian regularly presents at international conferences, discussing effective strategies with recruitment agents, international marketing, and regional market intelligence. Ian has been based in Barcelona since 2010. He graduated from the University of Leeds, in his native UK, with an undergraduate degree in Philosophy.
Yannick YangFounder, Flake Elite Club
Yannick entered the international education consulting industry in 2005, and acted as a Marketing and Recruitment manager in a UK university from 2008 to 2010. Yannick founded his own Flake Elite Club, an independent brand in Beijing, focusing specifically on US and UK High School recruitment, in 2014. Flake Elite Club assists families with every aspect of their school selections and application process as well as provided continuing services to the students and their families after they begin their studies abroad.
Yannick personally visited nearly 500 high schools and 200 universities in China, Britain, and the United States. For his unique insights into international education, Yannick has been interviewed by CCTV, Beijing TV, Hong Kong Phoenix TV and other mainstream media for many times, and has hosted a column as a magazine cover character and a guest of the radio station. Yannick was voted twice by authoritative media, industry experts, and the public as the Year Figure in the Chinese education industry, and was invited to be a guest speaker of TEDx.