Marketing & Communication Institute

Few roles require as much dexterity as boarding school marketing and communications professionals. Effective messaging in various media ranging from print to email to social media to video requires skills ranging from research to data analytics to effective storytelling and insights about how to best engage and inspire a wide variety of audiences.

In this four-day synchronous and asynchronous institute, participants will dive into a skills-based comprehensive curriculum in large and small-group sessions, utilizing best practices, case studies and authentic assets straight from the boarding school ecosystem in conversations with mentors and colleagues.

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Date

Jul 26 - 29 2021

Local Time

  • Timezone: America/New_York
  • Date: Jul 26 - 29 2021

Event Types

VIRTUAL

Speakers

  • Angie Ward
    Angie Ward
    Founder and Managing Principal, Enroll Media Group

    As Founder and Managing Principal of Enroll Media Group, Angie develops digital advertising campaigns designed to achieve enrollment marketing and fundraising goals for schools. Angie has worked with independent schools over a decade, and has helped nearly 200 colleges, universities, and K12 schools with result-driven digital marketing campaigns. From Google and Facebooks Ads, to Search Engine Optimization and Google Analytics training, Angie’s passion lies in helping schools leverage today’s tools to work smarter, not harder, to find relevant families online. When not working, Angie can be found spending time with her kids, enjoying the outdoors, and tending to her chickens in Central Massachusetts.

  • Kathy Hansen
    Kathy Hansen
    Of Counsel, Marts & Lundy

    Kathy joined Marts & Lundy in 2008 as a Senior Consultant, bringing nearly 20 years of experience at independent schools. She served as leader of the Schools practice from 2011 – 2015.

    Prior to joining the firm full-time, Kathy served at Baylor School as Assistant Head/Vice President for Advancement & External Affairs. In this capacity, she directed development, admissions and financial aid, alumni relations, parent relations, communications, marketing, and summer programs at the 1,200-student day/boarding school. Prior to Baylor School, Kathy served as Director of Institutional Advancement at The Fessenden School in West Newton, MA, from 1994-1999.

    Kathy’s nationally known expertise in marketing led NAIS to select Kathy as editor of The NAIS Handbook on Marketing Independent Schools (published 2011). Kathy is an active volunteer and presenter at workshops and seminars. She is also a member of the Board of Directors of The Enrollment Management Association.

  • Michael Shaver
    Michael Shaver
    Director, International Programs, TABS

    Prior to joining us at TABS, Michael served as one of fourteen worldwide Regional Educational Advising Coordinators (REAC’s) for EducationUSA, the U.S. Department of State’s initiative to represent U.S. higher education abroad. In this role, Michael supported EducationUSA Advising Centers across Southeast Asia and collaborated with Higher Education Institutions to develop recruitment strategies throughout the region.

    Michael has served in a number of internationally-focused education and admission roles: Director of the University of South Pacific’s first international office; Assistant Director of Admission—with specific leadership of international marketing, recruitment, and admission—for Berklee College of Music in Boston, and overseeing recruitment efforts for NYU Abu Dhabi and the Schwarzman Scholars programs in East Asia and the Pacific at IIE in Bangkok. In addition to his background in international admissions, Michael has taught university level courses at Eastern Illinois University, Rochester Institute of Technology, and was a guest lecturer at the University of Applied Sciences in Worms, Germany.

    Michael holds a BBA, with a focus on Japanese and International Marketing, from Eastern Michigan University, and an MS in Training and Leadership Development from Eastern Illinois University.

    Michael’s experience in recruitment includes efforts in Australia, Brunei, Cambodia, Canada, Cape Verde, China, Colombia, Ecuador, Fiji, Finland, France, Germany, Ghana, Greece, India, Indonesia, Jamaica, Japan, Kazakhstan, Kenya, Laos, Malaysia, Mexico, Morocco, Myanmar, Nepal, New Zealand, Nigeria, Palau, Panama, Peru, Philippines, Russia, Samoa, Singapore, South Africa, South Korea, Taiwan, Thailand, Timore L’este, Turkey, United Kingdom, United States, and Vietnam.

  • Sarah Cave
    Sarah Cave
    Consultant, Marts & Lundy

    Sarah joined Marts & Lundy in January 2016 as a consultant after working for 11 years with Ford & Associates, an Atlanta-based consulting firm specializing in independent schools. Since 2004, Sarah has provided general development counsel, campaign counsel and bridge management services. She has evaluated and developed strategies for annual giving and alumni initiatives, conducted assessments of development programs, feasibility studies, office planning retreats and assisted with executive searches.

    Before joining Ford & Associates, Sarah worked as the Director of Development at Holy Innocents Episcopal School (HIES), overseeing the Annual Fund, Parents Program and Public Relations departments. Preceding her work with HIES, she spent six years as the Annual Fund Director at Agnes Scott College.

    Sarah served on the Board of Directors for the Atlanta Shakespeare Tavern and for Dunwoody Stage Door Players. She volunteered with the Alliance Theatre Institute for Artists and Educators for seven years, was a member of Black Knight Productions Public Relations Committee and served as Faculty Advisor at Agnes Scott College.