Meeting Families Where They Are: Data-Driven Strategies for Modern Enrollment Marketing
From ongoing data privacy updates to changing consumer preferences, enrollment marketers are being challenged to ensure that their outreach strategies can keep up. In this presentation, we’ll combine practical takeaways with recent data on consumer behavior so you can refine your parent and student engagement strategies for the 2022 admissions cycle.
Angela BrownSenior Enrollment Insights Leader, K-12
Angela joined Niche in 2021. Before joining Niche, she was director of marketing and communications at Flint Hill School in Virginia. In her role at Niche, Angela creates content, research, and insights to help PK-12 marketing, communications, and admissions professionals refine their strategies, hone their craft, and elevate their roles in schools. In addition to creating content for Enrollment Insights, Angela is a regular presenter, writer, and podcast guest. She is a member of the National School Public Relations Association, American Marketing Association, and The Association of Independent School Admission Professionals (AISAP), and serves on the Advisory Board for the Marcom Society, an exclusive online community for independent school marketing and communication professionals. Since November 2020, she has served as a judge for the Brilliance Awards, which honors marketing and communications work from PK-12 private schools around the world.