Posting for Impact: A Day in the Life of a Community Manager
Join TABS and Kaitlyn Sullivan, social media strategist at St. John, to learn best practices for keeping your social channels relevant, fresh and inspiring to prospective families. Kaitlyn will share Pro insights about posting cadence, strategic approaches to channel impact and simple improvements you can make that will increase your school’s reach.
Kaitlyn SullivanSocial Media Strategist, St. John
Kaitlyn’s role at St. John is to craft messages to reach the right people, on the right channel, at the right time. She develops and oversees social brand identity, leverages market research to identify key audiences and plans, develops and delivers organic and paid social strategies that increase brand awareness and drive engagement. Kaitlyn has a range of experience in event-driven and experiential marketing with clients such as The Golf Club of Amelia Island, Florida Prepaid, NASCAR and The Association of Boarding Schools. Her understanding of the social space—and how a brand can deliver a seamless user experience across all platforms—makes her a valuable St. John team member.