How To Get the Most Out of your Marketing and Recruitment using Google Analytics 4
Google Analytics 4 is here to stay. Effective July 1, 2023, the current (universal) analytics tool as we know it, will stop recording. There is a lot that admissions, marketing, and communications professionals need to know about GA4 and how it differs from the current analytics tool. In this presentation EMG will cover it all – from the tactical set-up checklist to strategic reporting – you will leave this session feeling empowered and prepared to get the most out of Google Analytics 4 to achieve your enrollment marketing needs. Ensure you have access to your account before attending the presentation to get the most out of this session.
The fee for this event is included in your TABS Membership.
Angie WardFounder and Managing Principal, Enroll Media Group
Angie has spent the last decade helping schools identify their enrollment marketing challenges in order to develop and execute a strategic digital marketing campaign to achieve their goals. With a knack for digital strategy and analytics, Angie has helped over 250 colleges, universities, and K12 schools with result-driven digital marketing solutions. Angie is the President of Enroll Media Group, a digital marketing agency for schools. She’s been using Google Analytics for over 10 years and is passionate about helping schools stay on top of this amazing, and free tool, to reach their enrollment marketing goals and measure ROI.